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New PDF release: Advanced Methods for Modeling Markets (International Series

By Peter S. H. Leeflang,Jaap E. Wieringa,Tammo H.A Bijmolt,Koen H. Pauwels

ISBN-10: 331953467X

ISBN-13: 9783319534671

This quantity offers complicated recommendations to modeling markets, with a large spectrum of issues, together with complicated person call for types, time sequence research, country area types, spatial types, structural types, mediation, versions that designate pageant and diffusion types. it truly is meant as a follow-on and significant other to Modeling Markets (2015), within which the authors offered the fundamentals of modeling markets alongside the classical steps of the version construction strategy: specification, info assortment, estimation, validation and implementation. This quantity builds at the techniques provided in Modeling Markets with an emphasis on complex equipment which are used to specify, estimate and validate advertising versions, together with structural equation versions, partial least squares, mix types, and hidden Markov versions, in addition to generalized equipment of moments, Bayesian research, non/semi-parametric estimation and endogeneity matters. particular awareness is given to special data.

The industry setting is altering swiftly and consistently. versions that offer information regarding the sensitivity of marketplace habit to advertising and marketing actions similar to ads, pricing, promotions and distribution are actually normally utilized by managers for the id of adjustments in advertising courses which can enhance model functionality. In today’s surroundings of data overload, the problem is to make experience of the information that's being supplied globally, in genuine time, from millions of assets. even supposing advertising versions at the moment are commonly permitted, the standard of the promoting judgements is significantly based upon the standard of the versions on which these judgements are based.  This quantity offers an authoritative and complete evaluation, with every one bankruptcy including:

·         an advent to the method/methodology

·         a numerical example/application in marketing

·         references to different advertising applications

·         feedback approximately software.

Featuring contributions from most sensible authors within the box, this quantity will discover present and destiny elements of modeling markets, offering appropriate and well timed examine and methods to scientists, researchers, scholars, lecturers and practitioners in advertising, administration and economics. 

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Advanced Methods for Modeling Markets (International Series in Quantitative Marketing) by Peter S. H. Leeflang,Jaap E. Wieringa,Tammo H.A Bijmolt,Koen H. Pauwels


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